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Newly launched 'Think Chic' marketing campaign inspired by collaboration with cutting-edge fashion photographer Iain Crawford.

Continuing the long-standing relationship between the Rives Collection and the world of high fashion, Arjowiggins Creative Papers has teamed up with top fashion photographer, Iain Crawford, to launch a global marketing campaign developed by reflexparis. Iain Crawford has created an exclusive photo shoot featuring two models in their own performance fashion show to showcase the new elements of the Rives collection: 4 modern textures, 3 colours and Matt & Gloss finishes. A significant focus of the rejuvenation has been to build on the green credentials of the FSC-certified range with the introduction of a selection of new market-leading premium 100% recycled Textured and Sensation grades.

The world of fashion has a crucial influence on the paper industry and the current Rives Campaign highlights a number of creative partnerships between the two :

MILAN // MAY // The new Rives range will be officially launched at the prestigious “Press & Outdoor Key Award in Communication” in Milan, with sumptuous Rives accessories being presented by a fashion model.

LONDON // APRIL // Rives made the front cover of “Print & Paper Monthly”, following its first catwalk appearance for Jean-Pierre Braganza at London Fashion Week.

SAO PAOLO // MARCH // The whole Rives range received a warm welcome at the Espace France International, part of the International Packaging & Printing industry exhibition, from 22nd to 26th March. The event was attended by approximately 800 exhibitors from 26 countries and welcomed around 40,000 visitors.

PARIS - BRUSSELS // MARCH // The Think Chic Exhibition showcasing Rives accessories was inaugurated in Paris on the 24th March, with the French accessories made by Le Creative Sweatshop. The exhibition will be updated at each European event with new creative accessories made from Rives.

Coming soon to MADRID, LISBON & SHANGHAI…