• 23/10/2014
  • Paris, France / Moscow, Russia

FIAC Bookmark 2014 – The Bakery x Generation Press x Arjowiggins

FIAC is an annual contemporary arts fair which takes place at the Grand Palais in Paris and runs for four days during October. As a longstanding partner, we support the event by providing material for FIAC’s catalogue and event guides. This year, we work on a distinctive bookmark designed by Moscow-based studio The Bakery and printed by Generation Press  (UK) on our Curious Matter papers’ range;
The Bakery describe their treatment as an exploration of the basic function of a bookmark, its ability to highlight the tactile qualities of paper and as a celebration of the simple joys of something analog in a world obsessed with digital. At its most fundamental level, it is a beautifully crafted piece, both in its digital design and in its print production.
The Bakery treated the bookmark as a stone cut. The front is left almost untouched with just logo and text embossed — a reference to untreated mineral — to show the sensation of the stock. The back is hot-foiled to achieve the look and feel of a precious stone section. The resulting design looks very eye-catching and luxurious. It is not just beautiful but functional as shows how materials apply to the paper and the effects that can be achieved through use of Curious Matter.
Design by The Bakery (Russia)
Print by Generation Press (UK)
Paper: Curious Matter (Désirée Red, Adiron Blue, Andina Grey).