• 29/06/2016
  • Amsterdam

What Design Can Do x Arjowiggins

Arjowiggins Creative Papers is proud to announce 3 year premium and global partnership with global platform for the impact of design What Design Can Do.

What Design Can Do is an annual international conference for design professionals, company leaders and government officials. The event is a cross-over between design disciplines – from architecture to product design, from graphic design to fashion design – as solutions for today’s challenges generally demand a multi-disciplinary approach.

As premium global partner Arjowiggins will contribute in the coming three years to What Design Can Do by making possible new shared events, including small design challenges, workshops, presentations and pop-up exhibitions.

Richard van der Laken, co-founder and director of What Design Can Do said:

‘We are very happy with this long-term commitment by Arjowiggins, which expresses the company’s faith and confidence in our mission to promote design as an essential tool for addressing the big societal questions of our time. We are pleased to see that Arjowiggins want to support our efforts to expand our audience and increase the numbers of interested and engaged followers.’

According to Christophe Balaresque, Marketing Director of Arjowiggins Creative Papers:

‘After six successful events in Amsterdam and one in São Paulo, What Design Can Do has proven its purpose for existence. In these times, business is no longer about selling your product or service, but about what one human being can do for another. This core philosophy of Arjowiggins matches perfectly with What Design Can Do’s mission to emphasize the social impact of design.’

After Sao Paulo last December, join us & 20 other top speakers (Peter Saville, Lernert & Sander, Machine…) for two days of inspiring talks & breakout sessions on Thursday 30th June and Friday 1st July in Amsterdam.


Arjowiggins’ presence at WDCD Amsterdam 2016:

  • Christophe Balaresque Marketing Director at Arjowiggins about the future of communication (Thursday 30th June - 12.15 on main stage).
  • What Design and Paper can do for emotions. Breakout session with Lernert & Sander, Machine and Christophe Balaresque (Thursday 30th June - 14.10 till 15.30).
  • What Design can do for paper. A masterclass by paper distributor Antalis, printer LenoirShuring and Arjowiggins to learn how to make excellent choices based on concept, budget and time. (Friday 1st July).

More information and complete programme on www.whatdesigncando.com